neura leap
an UPCOMING book from Velco Dojcinovski
HOW BCI will redefine communication, business and governance
From cave paintings to brain-computer interfaces (BCIs), human communication has been the cornerstone of societal progress. NEURALEAP examines how emerging neural technologies will fundamentally reshape business, governance, and human connection, offering business leaders and policymakers a strategic framework for navigating this transformation.
What happens when a mind‑to‑market latency of 400 milliseconds collapses to four? NeuraLeap pulls your executive chair up to the edge of that cliff. Drawing on live BCI trials—from Neuralink’s “cursor that moved the world” to Synchron’s jugular‑delivered smart‑home controller—Velco Dar shows how brain‑computer interfaces will shift the profit center from clicks and eyeballs to raw neural intent.
Inside NEURALEAP, you’ll learn why:
• Board‑level advantage now lives in millisecond arbitrage of emotion. Wall Street firms pay $14 million a year to shave 4 ms off trades. Neural APIs promise 10,000 × that speed for purchase decisions.
• Trust becomes infrastructure. When a spike in your amygdala is tomorrow’s pricing signal, neuro‑rights and data ethics move from legal footnotes to brand equity.
• The cognitive supply chain rewires every P&L line item - marketing, workforce training, even M&A valuations - because behavior is a lagging indicator, but intent is upstream alpha.
Packed with first‑mover case studies, regulator playbooks, and a C‑suite checklist for “neuro‑readiness,” NeuraLeap is the strategic brief your competitors hope you’ll miss.
Pre‑order now and secure access to the exclusive “Neural Commerce Landscape Report” releasing Q4.
“We are moving from selling physical goods to selling feelings - packaged, priced, and delivered on demand”
CHAPTER 12: BUSINESS MODELS IN THE NEURAL AGE
ABOUT THE AUTHOR
Velco Dar is a global marketing strategist and entrepreneur with more than twenty years of turning human behaviour into revenue for tier‑one brands in FMCG and luxury. As co‑founder of experiential agency DE Advertising, he has steered high‑impact campaigns across Australia, Europe, and Southeast Asia.
Velco is the author of the forthcoming NEURALEAP, a playbook that shows how brain‑computer interfaces will pull power away from platforms and place it squarely inside the human mind. To ensure that shift is profitable and responsible, he is launching the International Neuro‑Commerce & Ethics Association (INCEA)—the first trade body dedicated to standards and policy for brain‑derived data.
On stage, Velco translates neuroscience into board‑room advantage. He unpacks:
Neuro‑foundations of modern commerce – why emotion will replace attention as the next scarce resource.
Ethical guardrails for neuro‑governance – how to lock trust into products and policies in a world where synaptic connections become commodities.
His mission is direct: help C‑suite leaders seize the upside of neural technology while safeguarding the public trust that makes commerce possible.
A global nomad with a unique perspective, Velco blends engaging and pragmatic storytelling with actionable frameworks that leave audiences ready to build a future where thought itself is the new bandwidth - and where ethics and profit move in the same direction.
KEYNOTE TOPICS
ANTHROPOLOGICAL KEYNOTE
from firelight to synapse
We gathered around the fire to share stories. We etched symbols onto stone to record thought. We printed books to share knowledge and spread ideas. We built networks to connect across oceans. The story of civilization is the story of communication.
Now, with brain-computer interfaces emerging, we face an era where language might become optional. Where thought itself could become the message. Where emotion can be triggered not via the senses - but by raw signal.
To understand where we’re going, we need to understand how we got here.
This is the universal story of signals, senses, and the tools that shape the human experience.
STRATEGIC KEYNOTE
neuro commerce &
the future consumer
What happens when thoughts and emotions become data? When experiences can be downloaded? When value lives not in products, but in the patterns they create in our minds?
In this session we explore how desire, purchase and loyalty will be sculpted in an age of commercialised BCIs. You’ll see why tomorrow’s most valuable products are intangible emotional states and how early movers are pricing them.
We explore the ethical guardrails leaders must install before cortisol spikes in the amygdala become a line item on a company’s balance sheet.
Attendees will be faced with questions that many companies are now afraid to ask, but very soon won’t be able to avoid.
LEADERSHIP KEYNOTE
governanCe in the age of bci
When communication moves from spoken word to shared thought, from expression to transmission - the rules of social conduct will need to be re-written.
If memories and intent can be subpoenaed and neural nudges can reach entire electorates, the old vocabulary of rights and borders falters.
This keynote examines emerging neurorights laws, state‑level brain tech programs, and the delicate choreography required between governments, platforms, and the individual mind.
Attendees leave with a framework for steering innovation without surrendering cognitive liberty - a blueprint for a constitutional update for the neural era.
“THE TELEPHONE DIDN’T JUST MOVE INFORMATION. IT MOVED EMOTION. WHILE THE TELEGRAPH BUILT NETWORKS, THE TELEPHONE BUILT RELATIONSHIPS. THIS WAS THE BEGINNING OF PRESENCE WITHOUT PROXIMITY.”
CHAPTER 7: THE DIGITAL LEAP
THE NEURAL FRONTIER
SAMPLE READING: CHAPTER 1
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THE INTERFACE ECONOMY
CHAPTER 8
A strategic look at how interfaces—from keyboards to smartphones—shaped behavior, design, and business.
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THE FUTURE CONSUMER IN A BCI WORLD
CHAPTER 10
Loyalty, identity, and desire in a world where brands speak directly to the brain.
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POWER
CHAPTER 15
From the printing press to the platform. Who holds power when influence moves to the neural layer?
“For the past TWO decades, commerce was built on attention: Capture it. Monetize it. Retarget it. but in the neural age, we move one layer deeper. in the future, emotion itself becomes the economy.”
CHAPTER 12: BUSINESS MODELS IN THE NEURAL AGE
Get in touch
“THE LONG-HELD DOMINANCE OF VISUAL-AUDITORY MEDIA IS ON THE VERGE OF COLLAPSE. WE ARE NO LONGER LIMITED TO STIMULATING THE SENSES EXTERNALLY. WE ARE LEARNING HOW TO STIMULATE THEM INTERNALLY—AT THE SOURCE, WITHIN THE BRAIN ITSELF”
CHAPTER 9: THE REDUNDANCY OF THE BIOLOGICAL SENSES